I like to be involved in a project from the tiny seedling of an idea through to fruition. Known for my creativity and big ideas, I like to go deeper, get my hands dirty. Content marketing, SEO strategy, team leadership, delivering presentations, generating effective case studies, delving into analytics, compelling retrospectives, email marketing, curating social media campaigns—all of it.
Finding the story in a brand, a movement, a life, is my passion.
What can I do for you?
What do you need? Marketing consulting, brand management, content strategy, speaker for your event, video production, social media campaigns, event marketing, digital advertising—I like to get my hands in a little bit of everything.
Let’s work together.
Director of Content | Vendasta
As the Director of Content at Vendasta, I was responsible for overseeing all marketing content initiatives across multiple platforms to drive engagement, sales, retention, demand generation and positive customer behaviour. Managing all aspects of content production and strategy, I drove company growth and created a consistent brand voice. Developing the blog into an industry leading resource that is frequented by partners, prospects and employees while creating organizational alignment around content production was the crux of my job. Words are my tools, and I hope that through my leadership, I gave the content team the same tools to build their voices and contribute ideas. In the last year, we drove a 500% increase in blog traffic by using data-driven content marketing. The content team published numerous articles, ebooks, case studies and white papers, many which have been republished by global partners.
My emphasis on powerful brand storytelling and innovative culture drove a growth mindset throughout the marketing team at Vendasta. Having spoken both at events locally to internationally, I have presented for audiences at FUZE, Young Women in Business, SREDA, SYPE, Tourism Saskatchewan, VendastaCon and Ideas on Tap. In addition to presenting my own session, I created an award-winning program for a sold-out audience at VendastaCon, Vendasta’s conference in Austin, Texas, held in January, 2017.
Programming Director | VendastaCon
“The best digital conference I have attended to date.”— 2017 attendee
In addition to presenting my own session, I created an award-winning program for a sold-out audience at VendastaCon, Vendasta’s conference in Austin, Texas, held in January, 2017. Assembling industry experts in digital advertising, SEO, reputation, listings and more, the program’s theme of “conquer local” was provided useful data through dynamic sessions and an entertaining atmosphere. Attendees left with implementable takeaways, the latest research key findings and feet-on-the-ground tactics.
VendastaCon is a conference for agencies and media companies looking to acquire, retain and grow their customer base. The conference is packed with data-backed, feet-on-the-ground tactics from the industry’s best and brightest in local marketing.
See more on my LinkedIn page until I, um, finish this one.